Turin and Verona launch the SF-24 tour organised by UniCredit
Wednesday 28 January 2026
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Last December, UniCredit kicked off a travelling event in Turin and Verona, setting the Ferrari SF‑24 single‑seater on a nationwide tour that welcomed thousands of visitors.
The tour opened in December with two stops that immediately sparked excitement and curiosity, drawing engaged and enthusiastic crowds. As we look ahead to the 2026 stages, here’s a brief recap of what unfolded in Turin and Verona.
Turin - ready, set, go!
From 5 to 8 December, amid the Luci d'Artista lighting up Turin's winter evenings, an unmistakable glow joined the spectacle - Ferrari red.
The SF‑24 stood in the heart of Via Lagrange, giving fans of all ages the chance to admire it up close and capture a photo beside the car.
A festive atmosphere wrapped the entire stop, blending naturally with Turin's Christmas spirit, which each year turns the city centre into a golden tapestry of lights, colour and wonder.
Verona - a flying lap at Palazzo della Gran Guardia
From 10 to 14 December, the SF‑24 moved through Verona's lively streets - already buzzing with the much‑awaited Fiera di Santa Lucia - before reaching its final destination: Palazzo della Gran Guardia, illuminated for the occasion in unmistakable Ferrari red.
Once again, the single‑seater drew large crowds of fans and onlookers eager to see it up close and take home a souvenir photo.
Inside the Palazzo, framed by centuries‑old walls, visitors tested their skills on a professional slot‑car circuit - a miniature but thrilling nod to Formula 1.
The celebration continued outdoors: Piazza Isolo hosted a special installation as part of the "Adotta una Piazza" (Adopt a Square) initiative, promoted by the Municipality of Verona and warmly embraced by UniCredit.
WATCH OUR VIDEOS FROM THE EVENT
VERONA
TURIN
Upcoming stages
After Turin and Verona, the tour will continue its journey across Italy from north to south. Bologna, Rome, Naples and Palermo will be the next cities to experience the energy and passion of the initiative, leading up to a grand finale in Monza.
The 2026 stages will not simply repeat the activities launched at the first two stops. Each will feature new experiences, exclusive content and surprises for fans, ensuring every city becomes a unique chapter of the tour.
All that remains is to keep our eyes on the road: with UniCredit and Scuderia Ferrari HP, the passion keeps racing - at 300 km/h.
Roadmap
Spring 2026 | Bologna, Rome, Naples, Palermo
September 2026 | Monza/Milan
