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UniCredit announces the launch of UniCredit Unlimited Racing Team, a new digital experience created as part of its multi-year partnership with Scuderia Ferrari HP. The interactive experience invites fans to discover the qualities behind high-performing teams and explore the role that best reflects their own approach.
From the moment you register, you become part of the experience. Your name is integrated into the opening journey, creating a personalised introduction to the world of the UniCredit Unlimited Racing Team.
The experience begins with a welcome message from UniCredit, followed by a video from the circuit featuring Scuderia Ferrari HP drivers Lewis Hamilton and Charles Leclerc, who introduce the challenge and explain how the experience works.
Rather than testing technical racing knowledge, Unlimited Racing Team encourages you to reflect on how you analyse information, respond to changing circumstances, collaborate with others and make decisions. Through a series of racing-inspired scenarios, you are guided towards the team profile that best represents your individual way of thinking and acting.
Discovering your strengths
At the end of the journey, you will receive a personalised Performance Leadership Profile, highlighting the qualities that characterise your approach to performance, decision-making and teamwork.
The profiles are inspired by the different capabilities required within any successful racing team and reflect a range of strengths, including strategic vision, performance focus, analytical thinking, disciplined execution, collaboration and long-term perspective. Each profile is designed as a symbolic reflection of the unique qualities you bring to a team environment.
A shared initiative across UniCredit
Unlimited Racing Team is available to fans internationally and has been developed as a Group-wide initiative across UniCredit’s markets. The platform is available in all relevant Group languages, enabling you to enjoy the experience in your local language wherever you are across UniCredit’s geographic footprint.
To complement the central experience, local UniCredit banks have also developed dedicated activations tailored to their respective markets.
"Through Unlimited Racing Team, we wanted to offer Scuderia Ferrari HP fans something genuinely distinctive: an opportunity to look beyond the spectacle and engage with the values, decisions and different strengths that help a racing team succeed. This initiative brings together UniCredit’s markets through a shared digital experience while enabling locally relevant activations for clients and communities. It reflects the spirit of UniCredit Unlocked by combining ambition, innovation and personalisation with the scale and strength of our pan-European Group."
Andrea Orcel, CEO of UniCredit
Bound by Passion. United in Excellence.
The initiative forms part of “Bound by Passion. United in Excellence.”, reflecting the shared drive of UniCredit and Scuderia Ferrari HP to push boundaries through innovation, performance and excellence. It also highlights the ambitions of UniCredit Unlimited, the Group’s strategic phase focused on combining a unified pan-European vision with strong local relevance, while using innovation and personalisation to create meaningful experiences for clients, fans and communities.
Ready to discover your racing mindset?
