UniCredit at the Giffoni Film Festival 54 to raise Gen-z awareness of financial education issues
Thursday 01 August 2024
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Finance4future, the UniCredit project by the young generation for the young generation
UniCredit supports the new generation by training them with practical financial skills to pursue their projects and dreams. That is why the activities carried out as Main Sponsor of Giffoni 54 involved young people in different ways.
THREE MOMENTS OF INVOLVEMENT:
MASTERCLASS IMPACT AND SPECIAL AWARD FINANCE4FUTURE
UniCredit in collaboration with Giffoni Innovation Hub recorded video interviews to understand the level of knowledge of young people on financial education, to push them to ask questions, and to find the right answers together.
SUPPORT FOR THE FILM INDUSTRY
UniCredit, which has always been attentive to the needs of young generations, took part in the festival with a panel that focused on the importance of education, especially in difficult social contexts, in the film industry. We then focused on financial opportunities for the supply chain and to support the development of the film industry, especially in the south of Italy.
BUDDY ENGAGEMENT AREA
Not only commitments but also entertainment. Thanks to UniCredit during the 54th Giffoni Film Festival, youngsters had access to the Buddy area with table-tennis tables to test their sporting talents and have fun.
Finally, during the masterclass, a Special Award was presented for the film THE MAJOR TONES (Argentina, Spain 2023) directed by Ingrid Pokropek, a film in competition for Generator +13. Viewers saw a significant reflection on the connection between mother and daughter, symbolised by the plaque in Ana's arm.
UniCredit, Giffoni's Main Partner, is in line with the values that the festival for young people has been promoting for 54 years in terms of creativity, education, social inclusion, integration and fun.
WATCH THE VIDEO OF THE EVENT
