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UniCredit is the Global Partner and Global Banking Partner of the Louis Vuitton 38th America's Cup, taking place in Naples, Italy, in 2027. The partnership builds on the success of the 37th edition in Barcelona and reinforces UniCredit's commitment to supporting complex, high-profile international initiatives that create lasting economic and social impact.
A Historic Opportunity for Italy
The 38th America's Cup marks a historic milestone as the competition is hosted in Italy for the very first time, placing Naples at the heart of one of the world's most prestigious sporting events. For UniCredit, this is much more than a sporting partnership. It is an opportunity to contribute to the economic, tourism and cultural development of the city, while strengthening collaboration with local institutions and stakeholders.
The event is also expected to generate positive benefits for businesses across the region, supporting SMEs and value chains that play a vital role in the local economy. More broadly, it aligns with UniCredit's long-standing commitment to fostering sustainable growth and creating opportunities throughout Southern Italy.
As a bank with deep roots in the country, UniCredit is proud to support this historic occasion and help ensure that its positive impact extends far beyond the competition itself, leaving a lasting legacy for Naples, the region and the wider Italian economy.
Shared Values
The partnership is founded on a strong alignment between the values of UniCredit and those of the America's Cup:
- Innovation and technological excellence
- High performance and continuous improvement
- Teamwork and leadership
- Sustainability and inclusion
- An international outlook and forward-looking vision
These characteristics reflect UniCredit's ambition as a leading pan-European bank committed to helping communities and businesses unlock opportunities for growth.
The America's Cup is the oldest international competition in sport and remains one of the world's most iconic sporting events, attracting a global audience of hundreds of millions of viewers across recent editions.
Beyond the competition itself, the event has consistently served as a platform for innovation, sustainability and economic development. Previous editions have combined world-class sporting excellence with initiatives that support the Blue Economy, promote community engagement and contribute to environmental and social goals aligned with World Sailing's sustainability framework and the United Nations 2030 Agenda.
This broader vision makes the America's Cup more than a sailing competition. It is a catalyst for long-term value creation, bringing together sport, innovation, business and local communities to deliver a lasting positive impact for host cities and regions.
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