Developed in partnership with Scuderia Ferrari HP, the new interactive digital experience allows fans to explore the world of Formula 1 and discover the role that best matches their strengths within a team.
UniCredit today announces the launch of UniCredit Unlimited Racing Team, a unique, highly personalised digital experience created as part of its multi-year partnership with Scuderia Ferrari HP.
Designed to offer fans something genuinely new and different, UniCredit Unlimited Racing Team (www.racing.unicredit.eu) provides direct access to the inner workings of a team. Through an immersive digital journey, they can explore the fundamental qualities that define the different roles within a squad: clear judgement, collaboration, discipline, curiosity and the ability to turn insight into action.
After a bespoke introduction from UniCredit, the action moves to the circuit, where Scuderia Ferrari HP drivers Lewis Hamilton and Charles Leclerc guide participants through the journey and the themes behind the challenge. Rather than testing technical knowledge, participants are asked to reflect on how they assess information, respond to changing situations, work with others and make choices. Through a series of racing-inspired scenarios, they identify the role that best reflects their individual approach.
The journey concludes with a custom Performance Leadership Profile, highlighting the qualities that shape the way participants think, act and contribute. It reflects a range of mindsets, from strategic vision and performance drive to data-led judgement, disciplined control, collaborative execution and long-term perspective. These are designed as expressions of individual strengths, inspired by the different capabilities that come together in any successful group.
UniCredit Unlimited Racing Team is available internationally. The platform is available in all relevant Group languages, enabling participation across the entire UniCredit network. Local UniCredit banks have developed complementary themed offers and initiatives, tailored to their respective markets and audiences.
The initiative is part of "Bound by Passion. United in Excellence.", the platform that brings together UniCredit and Scuderia Ferrari HP through a shared commitment to innovation, inclusivity, ambition and excellence.
Andrea Orcel, Group Chief Executive Officer at UniCredit, said: "Success is never achieved alone; it is the result of people bringing together their unique skills and perspectives in pursuit of a shared goal. Unlimited Racing Team offers an unparalleled opportunity to experience first-hand the values, decisions and strengths that underpin a winning constructor. This initiative reflects the ambition of the Bank's new strategic phase, UniCredit Unlimited. It combines a unified pan-European strategy with local relevance, leveraging digital innovation and personalisation to create more meaningful experiences for clients, fans and communities."
To join UniCredit Unlimited Racing team, please visit www.racing.unicredit.eu
Milan, 22 July 2026
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