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Our Logo


unicredit's logo
  • The red sphere  in our logo is a graphic element used by all the banks in our Group to distinguish the UniCredit brand, expressing our dynamism, reliability and global approach.


  • The white "1" at the center of the sphere represents the unique strength and leadership our Group offers.


  • The font we use for all of our communications was specially designed for UniCredit. It is an energetic and modern typeface that we believe perfectly evokes the warmth and openness of our bank.

Our Brand Identity & Design System: WeAreDesign


WeAreDesign is UniCredit's official Brand Management platform which includes Brand and Digital guidelines to master files.


It is a single entry point to boost knowledge and consistency of our Brand, allowing correct implementation on every single touchpoint.


Our platform is intended for all communication experts, both internally and externally.


A girl and a boy drawing the world

Brand Identity & Design System

(Public Area)


Here you can find all our Brand guidelines and components of the Brick Design System


UniCredit tower


(Subject to registration)


In this section you will find all our Brand masterfiles and native components of the Bricks Design System, as well as an Image Library.

For updates on our WeAreDesign news and content:  SUBSCRIBE TO OUR NEWSLETTER