UniCredit has renewed its role as Main Partner of Filarmonica della Scala for the 2024 season. This partnership, running for more than 20 years, brings together culture and social responsibility, to ensure a positive impact on social and economic development.
Through this partnership, UniCredit proves its ongoing commitment to the promotion of art and culture in support of education: a fundamental investment for creating a better future.
"We firmly believe that a responsible financial institution should support the cultural and social fabric of the communities in which it operates, and that is why in recent years we have strengthened our commitment to social and cultural themes," says Andrea Orcel, CEO of UniCredit, commenting on the partnership. "Being alongside Filarmonica della Scala as Main Partner since 2003," he adds, "reflects our commitment to contribute to cultural growth toward a more inclusive and prosperous world for present and future generations. Filarmonica della Scala, a symbol of musical excellence and passion, represents a priceless heritage. We are delighted to continue this partnership that embodies UniCredit's core values."
Also this year, UniCredit will support Filarmonica della Scala in offering activities and projects aimed at improving the quality of life in the communities in which it operates. The new season will continue to include charitable initiatives and educational projects that underscore our deep social commitment.
These include the "Open Rehearsals" which offer audiences the unique opportunity to attend the general rehearsal of concerts, while supporting selected philanthropic causes for the welfare of our communities.
"Sound, Music!", one of our most beloved projects, introduces musical education to the very young by bringing them closer to the wonders of music while encouraging their creativity and artistic talent.
In addition, UniCredit supports the educational training of young musicians through the funding of scholarships, giving them the opportunity to develop their talent, helping develop and promote the musical excellence of younger generations.
From 2024, we are introducing the UniCredit Award. This special recognition will be granted based on contestant's values and musical potential: a commitment to recognizing and supporting emerging talent.
Finally, the Filarmonica della Scala will once again enchant the Milan audience with a "Concert for Milan" in Piazza Duomo, as well as performing abroad, sharing their musical excellence via international tours.
UniCredit's commitment to social and cultural issues is a key element of our corporate responsibility strategy. We firmly believe that supporting culture, education and art is an investment in the future of the communities in which we live and work. We will continue to support Filarmonica della Scala and other cultural projects so that music can continue to unite, inspire and enrich our people.
Milan, 15 September 2023
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