UniCredit is proud to become a principal partner of the Davis Cup by Rakuten Finals, as Official Bank (exclusive in the banking category).
The Group has an important track record in sponsoring major sporting events and the Davis Cup is a great fit for UniCredit, thanks to the complimentary geographic footprint, its commitment to grassroots tennis, focus on sustainability and passion for enhancing the game through digitalisation. We look forward to strengthening our brand via this prestigious platform.
"We chose the Davis Cup as a sponsorship platform that fits perfectly with our positioning as a pan-European commercial bank - said Andrea Orcel, Chief Executive Officer of UniCredit S.p.A.. The professional tennis players represent the excellence, empowerment and teamwork that we are also striving for in the Group. The Davis Cup is one of the leading international events in tennis and we are honoured to be partnering with them for this year and delighted that three key events are to be hosted in both important and growing markets for us."
The Davis Cup by Rakuten Finals will take place across three cities from November 25 to December 5 in 2021. Innsbruck and Turin will each host two of the six groups, for a quarter-final, with the remaining quarter-finals, semi-finals and final to be hosted in Madrid.
The contract includes a wide range of communication opportunities and promotional rights including branding, advertising and hospitality. There will also be a special UniCredit reward during the competition, ACE4sustainability a prize donation to selected ESG charity and participation in coin toss experiences, as well as access to official event merchandise signed by a selection of the players competing in the Finals.
Milan, 11 November 2021
UniCredit Media relations
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