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UniCredit Main partner of the project "My Europe"

UniCredit Main partner of the project "My Europe"



UniCredit is the unique partner in Italy of the project "My Europe", an initiative promoted by the Institute for Corporate Culture Affairs (ICCA) and Frankfurter Zukunftsrat (Future Think Tank) that brings together students, political figures, business leaders and media representatives in a unique series of workshops in 29 European countries, with the aim of creating a transnational network and sense of belonging as young students work together on common topics and exchange their views.


Hosted by a national entity in the countries where they take place, the initiative afford students aged between 15 and 20 an unprecedented opportunity to listen, discuss and interact directly with respective high-profile experts on a wide range of European issues. The culmination of a "My Europe" workshop is an international writing contest in which participating students submit articles expressing their visions of the future of Europe. Commissioner Viviane Reding is the European patron of the initiative and chairs the "Board of Patrons for European Youth".


The "My Europe" Italian edition will be held in Milan on 17 and 18 April, under the Distinguished Patronage of the President of the Italian Republic and the patronage of the Ministry for Education, University and Research.


In the workshop, 24 students of the Universities of Naples and Parma will discuss European political and economic affairs with UniCredit CEO Federico Ghizzoni and representatives of the Italian Ministry of Foreign Affairs and Lombardy Region Education and Culture Department. Journalists of the main national daily newspapers will coach the youth in news writing and prepare them for the international "My Europe" writing contest.


"Europe needs to listen to the voice of its youth" explains Prof. Manfred Pohl, CEO of ICCA, "We have to act now in order to foster sustainable thinking and a common European identity".


"As UniCredit, we firmly believe that in order for Europe to remain strong, it must focus on shaping a common, sustainable future." explains Federico Ghizzoni, CEO of UniCredit "Initiatives, like My Europe project, encourage young people to think critically and creatively,  and to reflect on their current role in European affairs and their future responsibility."



Milan, 17th April  2012