Light and modern graphics, advanced functionality and a comprehensive approach. These are the distinguishing characteristics of the UniCredit Group's new corporate website, launched on Thursday, 22 January.
The new site - which can be found at www.unicreditgroup.eu - was created to meet the Group's growing communications needs and to satisfy the expectations and demands of its main users: analysts, investors, journalists and talented people everywhere who may be interested in careers at UniCredit Group.
The content has been expanded to provide comprehensive information and to improve the transparency of communication.
The site architecture has been reorganized in order to make the content more user-friendly and to offer visitors a variety of ways to access information, including through traditional navigational paths, transverse links and the innovative solutions associated with Web 2.0.
The site's internal search engine has been optimized, thanks to the use of technology from Google, and its visibility on the page has been enhanced to draw greater attention to an important tool for web users.
The graphical look and feel of the site now reflect the new Web Identity of UniCredit Group - a visual identity that will be employed over the coming year to unify the websites of all the principal companies of the Group in Europe. The page designs are distinguished by the use of clean lines and by close attention to the negative spaces that improve clarity and legibility.
With the launch of the new website, UniCredit Group - which won first place for the financial sector in both 2007 and 2008 in the Hallvarsson & Halvarsson Webranking Awards - intends to confirm its reputation as a model of international best practice in the sphere of online communications.
Milan, 26 January 2009
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