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Great Success for UniCredit Tower during the Giornata FAI di Primavera

Great Success for UniCredit Tower during the Giornata FAI di Primavera
FAI_20131

Great success for the opening of UniCredit Tower during the XXI Giornata FAI di Primavera on Sunday, March 24. More than 2.800 people had the opportunity to visit the 19th floor of the Group new Headquarters and to appreciate the magnificent view on Milan.

Neither the rain or the coldness of the day had discouraged the visitors that faced a 2 hours line to enter the Italian highest building. With its 232 meters high and 31 floors, UniCredit Tower represents the main building of the Porta Nuova new neighbourhood, the biggest urban requalification ever realized in Milan and one of the main ones in Europe.

 

The FAI volunteers had guided the visitors showing them the whole requalification project and the building in particular. UniCredit closed the Tower 1 hour after the fixed timing to allow in the people in line. Many positive comments:

 

"A unique occasion to visit one of the newest buildings in Milan."

 

"A great initiative that allows the public to enter places usually closed!"

 

"Very interesting on an architectonical point of view and a different eye on the city."

 

The event had a very good media cover.

 

For more informations about the event, please visit: http://www.giornatafai.it/edizione-2013.htm