buddybank stars in a TV music show
Tuesday 15 March 2022
In Tonica, il lato D della musica (Tonica, the D side of music), broadcast for 8 weekly episodes from mid-February to mid-April on Rai 2 and RaiPlay, Andrea Delogu interacts with the buddybank app. A show that puts music at the centre with young musicians and famous singers from the Italian music scene.
buddybank, UniCredit's smartphone bank, makes its debut in the world of TV music shows as a brand partner of "Tonica", on air for 8 weekly episodes from mid- February to mid-April in the late evening on Italian National television Rai 2 and on demand on RaiPlay, offering its most exclusive service: banking and lifestyle assistance via chat 24/7.
The new programme, hosted by Italian TV presenter Andrea Delogu, puts music at the centre: young musicians and famous singers from the Italian music scene, who come together to share and contaminate their music during each episode. Produced by iCompany and produced by Rai Pubblicità, in Tonica Andrea Delogu chats with buddybank for the resolution of small wishes thanks to the Lifestyle Concierge service active 24/7. The brand is also present in special moments dedicated to diversity, inclusion and the discovery of young musical talents.
Buddybank offers its customers, at "0" cost, a current account that can be managed from a smartphone with 24/7 banking assistance via chat and voice messages. The same chat, by subscribing to the buddybank love by Quintessentially module (fee €9.90/month), also becomes a Lifestyle Concierge to ask for anything: reservations, information, advice on a gift or a recipe, and can follow you in all your needs: always 24 hours a day, 365 days a year in Italy and around the world.
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