16 December 2020

Your festive greetings on display in Milan’s skyline

2:00 Min

For this unusual holiday season, the UniCredit Tower is wishing Milan and the rest of the world a very special Christmas by putting on a light show with personal messages of joy.


From 16 December to 6 January, a system of projectors will transform the building into a huge screen displaying light effects, Christmas graphics and people’s greetings. On this very special occasion all our colleagues, customers and followers will have the opportunity to send personalised greetings and see them broadcast on the tower in the evening. The light show can be enjoyed either by visiting Piazza Gae Aulenti or on UniCredit channels.


To get your message on the tower, all you have to do is write your own message as a comment on the posts that will be published on UniCredit’s LinkedIn profile. It will be broadcasted on the tower the following day.


Greetings of the day will be collected in a single short video, published on Twitter and on UniCredit’s YouTube channel.


This way you can see your personalised message and share it with your loved ones, like an animated postcard!


With the light show UniCredit is giving its community a chance to celebrate from near and far as 2020 comes to an end.