A road to 100 million new trees
Tuesday 03 May 2022
UniCredit Bank Banja Luka joins the "Priceless Planet Coalition" initiative, aimed to positively impact the global renewal of the forest fund.
UniCredit Bank Banja Luka is the first bank in Bosnia and Herzegovina to join the "Priceless Planet Coalition" initiative, launched by Mastercard, with aim to support the planting of 100 million trees in endangered areas around the world in the next five years and thus positively impact the global renewal of the forest fund.
The expansion of cooperation between UniCredit Bank Banja Luka and Mastercard, aimed at supporting long-term sustainability goals, is inaugurated in light of "Earth Day", celebrated on April 22, when the two companies emphasize the increased need for joint engagement of all key actors, in order to reduce greenhouse gas emissions and influence positive change, with the aim of preserving the environment and biodiversity.
Gordan Pehar, CEO of UniCredit Bank Banja Luka: “Once again we confirm the status of a leader when it comes to activities and programs that we implement in the field of ESG (Environmental, Social, Governance), and sustainable business. We play a central role in the process of green transition, aimed at supporting the new way of doing business and reducing negative impacts on the environment. Cooperation with Mastercard, as part of this initiative, is a unique opportunity to show by example our will, desire and efforts to lay the foundations for a better future for new generations, taking care of the environment in which we live.”
In addition, UniCredit Bank Banja Luka together with its clients launched a campaign with which each transaction done with m-card or digitized Mastercard card via mobile application, means donating and planting a new tree, as well as raising awareness that simple everyday activities can contribute to a healthy and green future.
The Priceless Planet Coalition's project portfolio includes diverse geographic representation around the world by uniting companies, communities and consumers in climate action dedicated to reforestation in those geographic areas of greatest need that will deliver results in achieving the best positive impact on climate change. while taking into account the conservation of the most endangered plant and animal species in these areas. The activities, activities and goals of the coalition are defined on the basis of scientific research conducted by the Conservation International and the World Resources Institute. https://www.mastercard.us/en-us/vision/corp-responsibility/priceless-planet/why-forests-are-important.htm