UNICREDIT FOR PARALYMPIC SPORTS
Wednesday 28 April 2021
The bank partners up with FISPES to support federal sport events and the Paralympic Athletics’youth activities in Italy.
Over the next two years UniCredit will proudly be the Official Sponsor of the Italian Federation of Paralympic and Experimental Sports (FISPES). The partnership will widely promote the sport events organised nationally and at promotional level by the Federation, highlighting the important role sports play for people with disabilities in Italy.
As part of the agreement, UniCredit is also Title Sponsor of the FISPES Academy, the youth academy for Paralympic Athletics, which is known for being a powerhouse of talents in this discipline. The Academy's objective is to support under 20 athletes, thanks to the professionalism of the best Italian national coaches (aka the “azzurri”), in order to project them towards the most important international sport initiatives for their age group.
The first event organised within the new partnership was the Italian Para Athletics Top Challenge, held in Jesolo on 16-18 April, in light of the Tokyo Paralympic games.
Barbara Cassinelli, Head of Marketing Communication, Business Events & Sponsorships Commercial Banking Italy at UniCredit, commented on the launch of the partnership:
"Inclusion, at all levels, is a topic of great attention for us at UniCredit and towards which we feel a great sense of responsibility. The FISPES Academy project, which we are proud to support, struck us because of the message it carries: sports not only and not so much as a competition but as a path to growth and self-realisation, whose players, the athletes, have already won no matter what".