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There are stories about inclusion, growth, and new opportunities. Stories rooted in local communities that, every day, help improve the lives of individuals and society as a whole. To give voice to these experiences, UniCredit and Giffoni Innovation Hub have launched "The Gift of Stories", a project that uses the documentary format to showcase the work of Third Sector organizations and highlight their social impact.
Through a nationwide call for applications, three Third Sector organizations were selected to embark on an audiovisual storytelling journey, culminating in the production of three documentary films. These were premiered on 20 July at the Giffoni Film Festival.
The Featured Stories:
Associazione Stefania – Lissone (Monza Brianza) For more than fifty years, Associazione Stefania has supported people with disabilities on their paths toward independence and inclusion. The documentary follows several beneficiaries, showing how the organization's activities have enabled them to build independent lives, careers, and relationships.
Fondazione In Oratione Instantes – Castel San Pietro Terme (Bologna) The Foundation provides a dedicated space for listening and support to adolescents, addressing one of the issues most important to younger generations: psychological well-being. Through the story of an educational camp and the programs led by psychologists, educators, and mental coaches, the documentary gives voice to the needs and aspirations of the young participants.
La Casa dei Cristallini – Naples Located in the heart of the Sanità district, La Casa dei Cristallini works to combat school dropout rates through educational and workshop-based activities for young people. The documentary tells the stories of beneficiaries and their families, demonstrating how education can become a powerful tool for growth and inclusion in a socially complex environment. For nonprofit organizations, communication means raising awareness, engaging communities and supporters, and making the positive change generated at the local level visible. Through "The Gift of Stories," UniCredit reaffirms its commitment to supporting the Third Sector not only through traditional banking services, but also by promoting visibility and development opportunities that help amplify its social impact.