1. Home
  2. One UniCredit
  3. Articles
  4. 2023
  5. december
  6. Everyone has potential, it's just recognising how to unlock it.
Share this event on:
  • LinkedIn

Recomend this page

Thank you, we sent your recommendation to the desired recipient.

Sorry, this functionality is not available right now.
Please try with this link. Thank you.


Recipient (e-mail address):

This festive season we write another chapter of our UniCredit per l’Italia initiative, designed to support individuals, households and Italian businesses, with a new “Homecoming” campaign highlighting how our bank provides concrete solutions to our client’s needs, unleashing their talent.

2:00 min

It’s time to celebrate all the doers out there. In our new advertisement campaign we follow the story of Maurizio and his passion for food.


Maurizio grew up in the family business, carried out with the passion and commitment of everyone. From a child struggling with his first dough in his parents' restaurant kitchen, he has now grown up, putting his passion for food to good use and cultivating his talent, investing in himself and a self-owned project. With the support of his branch manager, Maurizio opened his first restaurant as a chef and is now the main character of his dream.


This is a story of talents being unleashed and dreams coming true. Our bank’s supportis at the centre of the new "Homecoming" campaign advert  which  will be back on TV from today,  13th of December.



Don't miss our new tv advert:

Just over a year has passed since the launch of the “UniCredit per l'Italia” initiative, a set of concrete and flexible actions, tailored to the needs of our customers, which has since allowed the transformation of many dreams and expectations into reality. Aplan that has demonstrated what it means for us to accomplish our Purpose every day: to be at the side of the communities we serve, offering them all the levers for growth and progress, and supporting and enhancing their many talents.


With “UniCredit per l'Italia”, we continue our journey towards building a better future for our people, our clients, and our communities.


Read more about our initiative here.

Advertising message for promotional purposes.