Turning on the Music in Milan
Thursday 03 November 2022
The unmissable Milan Music Week 2022 returns to the city from 21 to 27 November with UniCredit as Main Sponsor of the initiative. This collaboration shows the Group's commitment to making culture increasingly accessible and our willingness to promote Italy’s music talents and heritage.
We have been strongly committed to supporting culture in its various forms for many years and that is why UniCredit will act as Main Sponsor of this year’s Milano Music Week. An initiative that from 21 to 27 November will see concerts, DJ sets, interviews with music artists, panels and workshops take place in the city of Milan, attracting like every year international guests and audiences from across Italy, strengthening and consolidating the cultural bond between the city and its people.
UniCredit is keen that more and more people can enjoy the cultural richness the country has to offer, and music, as well as art and culture in general, is a key element for the city and for our country, constituting a central part of Italy's heritage.
This collaboration demonstrates the Group's commitment to making art and culture increasingly accessible, enabling the Bank to fulfill its social role and unleash the potential of the communities in which it operates.
Remo Taricani, Deputy Head of Italy at UniCredit commented "Actively supporting our communities in the cultural sphere is a reflection of UniCredit's philosophy. This is why we focus, as in this case, on selected collaborations in the different countries where we are present. With the sponsorship of Milano Music Week, we not only confirm our closeness to the Milanese territory in which we have deep roots, but we also aim once again to promote our artistic heritage. We are convinced that music as well as art and culture in general are engines of sustainable social and economic development, capable of positively influencing the communities in which we operate."
For the first time, Milano Music Week is enriched by the special curatorship of an artist, actually two, Italian music duo Colapesce and Dimartino, who will meet the public and perform an acoustic showcase in our Milan headquarters.