Unlocking Excellence: When Strategy meets Culture to power Innovation and Growth across Europe
Tuesday 20 May 2025
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Our revamped Culture & Strategy Roadshow continued in 2025 with a fresh format, new stops and even more opportunities for our people to engage in meaningful dialogue with Group Leadership.
The first quarter has been full of energy with visits to Bulgaria, Croatia, Serbia, Bosnia and Herzegovina, Romania, and two regions in Italy: South and Lombardy, as well as Holding, where over 10,000 colleagues came together to explore our Strategy, strengthen our Culture and celebrate our collective achievements.
While we have hit numerous milestones since we launched our strategic plan UniCredit Unlocked four years ago, these would not have been possible in the first place without a culture that unites our people across Europe and empowers them to deliver their best. This, fundamentally, is what has turned UniCredit from a laggard to a leader.
Andrea Orcel, UniCredit Group CEO and Head of Italy:
"Occasions such as these are further proof to me that UniCredit has an incredible asset in its people - people who care about our bank's strategic vision, who want to give back to our communities, and who are ready to challenge themselves in order to push the bar on their performance. Having 74,000 colleagues who are united in this shared attitude and sense of purpose, and who are determined to push us forward, is how you unlock excellence. It is what will enable UniCredit to earn the role of the Bank for Europe's Future."
Look back at our transformative journey – a testament to our evolving Culture and defining moments that continue to shape our identity.
» Culture Progress Booklet
Originally launched to raise awareness and deepen our understanding of core Values of Integrity, Ownership and Caring, the Roadshow has evolved in step with our Culture – growing beyond its initial mission and expanding in impact.
“Unlocking Excellence” Culture & Strategy Roadshow takes things a step further. It shifts the conversation with our Group CEO offering deep insights into our Strategy priorities, business ambitions and ESG direction. Each stop provides a unique lens into local realities - from environmental and market dynamics to key challenges and emerging opportunities.
Moreover, “Unlocking Excellence” is a powerful platform for colleagues to amplify their voices by pitching bold, forward-thinking ideas directly to the Group CEO and Leadership Team. In every country, the top 5 proposals are selected for official presentation, while every submission is thoughtfully reviewed and considered for implementation – turning creativity into tangible impact.
Browse our photo gallery capturing unforgettable moments from each country visit:
You can read about our Culture, Purpose and Values here.