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Our Identity - One Bank One UniCredit

Our Vision

Our vision is to be "One Bank, One UniCredit". We are a simple successful pan-European commercial bank with a fully plugged-in Corporate & Investment Banking, delivering our unique Western, Central and Eastern European network to our extensive client franchise.


We are committed to doing the right thing for shareholders, clients, colleagues, communities and the environment to make sure that UniCredit remains a pan-European winner.

Our values

In UniCredit, two values represent what is important today: Ethics and respect. A simple guiding principle ensures we live these values every day: Do the right thing! This supports UniCredit in the fulfilment of our five fundamentals, which continue to guide our daily operations and actions, making sure we do the right things in the right way. Our top priority, every minute of the day, is to serve our customers the very best we can (Customers First). To do this, we rely on the quality and commitment of our people (People Development), and on our ability to cooperate and generate synergies as "One Bank, One UniCredit" (Cooperation & Synergies). We take the right kind of risk (Risk Management) while being very disciplined in executing our strategy (Execution & Discipline).


In UniCredit value creation means integrating sustainability into our business strategies in terms of financial, human, social and relationship, intellectual and natural capitals. 


Visit the "Our identity" section

International presence

Brand strategy

International presence

Awards and honours

International presence

Our history

Updated on 29 July 2019.