Yapı Kredi Bank
fax: +90 339 60 00
Business category: Consumer and SME Banking
In Turkey, the Group is represented by Yapı Kredi. Established in 1944 as Turkey's first nationwide privately-held bank, YKB today is the fourth largest private bank with total consolidated assets of € 76.2 bln as of March 2015. YKB is a strong retail franchise with unique competitive advantages including its large network and leading brand, leadership in key segments and products such as credit cards and asset management, segment-based organization and strong shareholders, UniCredit and Koç Holding. The Bank has a customer-centric segment-based service model through which it delivers a comprehensive array of retail, SME (Small and Medium Size Enterprises), corporate, commercial, and private banking products and services as well as leasing, factoring, asset management, brokerage, private pensions and life & non-life insurance through its leading product factories. In addition to its strong domestic presence including its financial subsidiaries, Yapı Kredi owns subsidiary banks in the Netherlands, Russia, Azerbaijan and Malta. YKB is sector leader in credit cards (21.7% market share), leasing (18.1% market share) and factoring (19.4% market share) as well as ranking second in asset management (17.8% market share) as of March 2015.