Our Brand - UniCredit Banking that matters
The red sphere in our logo is a graphic element used by all the banks in our Group to distinguish the UniCredit brand, expressing our dynamism, reliability and global approach.
The white "1" at the center of the sphere represents the unique strength and leadership our Group offers.
The font we use for all of our communications was expressly designed for UniCredit. It is an energetic and modern typeface that we believe perfectly evokes the warmth and openness of our bank.
Our Brand Positioning
Our promise to our customers: Real Life Banking
Who we are and how we work as a bank.
In this era of unprecedented change, customers are looking for companies they can trust to play a tangible positive role in their everyday lives.
UniCredit is a "bank of substance", focused on delivering relevant solutions to real needs, simply and efficiently. We aim to make a real difference to our customers' lives: individuals, families, businesses and corporations.