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Brand strategy

Our logo


The red sphere depicted in our logo is a graphic element used by all banks in our Group to distinguish the UniCredit brand, expressing our dynamism, reliability and global approach.


The white "1" at the center of the sphere represents the strength and leadership we offer.


The font we use for all of our communications was expressly designed for UniCredit. It is an energetic and modern typeface that we believe perfectly evokes the warmth and openness of our bank to everyone.


Our Brand Positioning

UniCredit brand positioning: Real life banking

Our promise to our customers: Real Life Banking

At UniCredit, we are committed to prioritizing our customers' needs above all else. For us, banking is simple, because it is all about doing just one thing: Helping people overcome any challenge they encounter, no matter how big or how small it may be.

To do this right means taking the time to understand their needs before offering a solution that deliver the kind real-life benefits everybody can easily understand and appreciate.


At UniCredit, we call this 'Real-Life Banking'. It is not just a slogan: It is who we are and how we work as a bank.

We believe that getting deeply involved in finding the right solutions for our customers is the only way to help significantly improve their lives.


Our tagline


Our vision is to be "One Bank, One UniCredit". We are a simple successful Pan-European Commercial Bank with a fully plugged in CIB, delivering a unique Western, Central and Eastern European network to our extensive client franchise.


In this era of unprecedented change customers are looking for companies they can trust and that can play a tangible positive role in their everyday lives. UniCredit has a simple and successful Pan-European commercial banking model delivering relevant solutions to the real needs and wants of today's customers.


We are a "bank of substance", focused on delivering tangible solutions in an efficient and simple way, in order to make a real difference in people's lives, whether they are an individual, a family, a business or a corporation.


UniCredit's positioning is - now more than ever - about understanding the challenges and opportunities customers face in real life today and about having the strength and the expertise to offer them meaningful solutions.

The institutional campaign

Updated on 30 November 2015.