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Brand strategy

Our logo


The red sphere  in our logo is a graphic element used by all the banks in our group to distinguish the UniCredit brand, expressing our dynamism, reliability and global approach.
The white "1" at the center of the sphere represents the unique strength and leadership our group offers.
The font we use for all of our communications was expressly designed for UniCredit. It is an energetic and modern typeface that we believe perfectly evokes the warmth and openness of our bank.


Our Brand Positioning

UniCredit brand positioning: Real life banking

Our promise to our customers: Real Life Banking

At UniCredit, we are committed to meeting our customers' needs. For us, banking is simple: Helping people face their challenges, both big and small.
Doing this well means taking the time to understand our customers' needs before offering a solution that delivers real-life benefits that are easily understood and appreciated.
 At UniCredit, we call this 'Real Life Banking'. This is who we are and how we work as a bank.

We believe that finding the right solutions for our customers is how we can help improve their lives.

Our tagline


Our vision is to be "One Bank, One UniCredit". We are a simple successful pan-European commercial bank with a fully plugged in Corporate & Investment Banking, delivering a unique Western, Central and Eastern European network to our extensive client franchise.
In this era of unprecedented change, customers are looking for companies they can trust to play a tangible positive role in their everyday lives.

UniCredit is a "bank of substance", focused on delivering relevant solutions to real needs, simply and efficiently. We aim to make a real difference to our customers' lives: individuals, families, businesses and corporations.


The institutional campaign

Visit also

International presence

Our history

International presence

Awards and honours

Updated on 29 July 2019.