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Brand strategy


Our promise to our customers: Real Life Banking

At UniCredit, we are committed to prioritizing our customers' needs above all else. For us, banking is simple, because it is all about doing just one thing: Helping people overcome any challenge they encounter, no matter how big or how small it may be.

To do this right means taking the time to understand their needs before offering a solution that deliver the kind real-life benefits everybody can easily understand and appreciate.


At UniCredit, we call this 'Real-Life Banking'. It is not just a slogan: It is who we are and how we work as a bank.

We believe that getting deeply involved in finding the right solutions for our customers is the only way to help significantly improve their lives.


Updated on November 30, 2015.