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Sport

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Sponsorships

In 2012, UniCredit progressed from being from an Official Partner to being the Official Bank of the UEFA Champions League.

Since then, UniCredit's sponsorship has significantly increased customer and employee engagement with our company.

 

As the Official Bank, UniCredit is the exclusive presenter of the UEFA Champions League Trophy to football fans via the UEFA Champions League Trophy Tour. 

Every year, UniCredit takes this icon to thousands of fans across Europe, providing them a unique experience.

 

Each year at the UEFA Champions League Final, one of the most prestigious sports events in Europe, UniCredit is pleased to play an active part in the excitement, offering interactive events to fans, exclusive experiences by football greats, and awarding match tickets to customers.

 

In 2015, UniCredit's football ambassador at the Champions League Final and on the Trophy Tour will be Fabio Capello, currently coach of Russia's national team. Given his brilliant career as a football player, Fabio Capello perfectly represents the UniCredit brand is an ideal Official UniCredit Ambassador for the UEFA Champions League. He is global renowned for confidence, reliability and authenticity -- the characteristics which also distinguish UniCredit.

 

Another important part of UniCredit's sponsorship is its issuing the Official UEFA Champions League Coin. Special guests of UniCredit enjoy the privilege of handing this symbol of good luck over to the referee for the official coin toss before the kickoff of every UEFA Champions League match.

UniCredit periodically issues limited editions of the official coin, as a collectors' item.

 

UniCredit has also successfully collaborated with Panini to create an online promotion to create broader interest and participation among Champions League fans. The campaign, a virtual collectible sticker album, allowed users to virtually "stick" and "exchange" stickers of their favorite football players.

 

To create more interest and excitement on social media, UniCredit promotes content linked to the sponsorship through the official UEFA site, the Facebook fan page (facebook.com/unicreditchampions),a YouTube channel, and other digital outlets.

 

As part of the partnership, since 2009 UniCredit has launched various campaigns connected with the sponsorship in all of its primary markets.

Key moments in the season, information on the UEFA Champions League Trophy Tour presented by UniCredit and information about the UEFA Champions League final are broadcast each year via publicity campaigns hosted on the official sponsorship microsite (unicredit.eu/champions), inviting users to take part in the various events and tapping the excitement associated.

 

The fan page of the UniCredit Champions Facebook account (facebook.com/unicreditchampions) has engaged over 167,500 fans by offering exclusive content such as stories and impressions posted by bloggers during the Trophy Tour or riddles, apps and other initiatives developed exclusively for social media users.

 

Thrilling videos of UEFA Champions League action and the UniCredit sponsorship are hosted on the UniCredit Champions YouTube channel (youtube.com/unicreditchampions).

Bayern Munich

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HypoVereinsbank has extended its partnership with Bayern Munich through 2016, making it not only the Official Bank of the celebrated football club but also their exclusive partner for all financial matters and their consortium bank in the event of an initial public offering.

Bayern Munich has the highest brand recognition, largest following and the biggest media presence in Germany, making it a natural partner.
In particular, Bayern Munich is more popular than Manchester United and Real Madrid, the leaders in the European football market, in Central and Eastern Europe, one of UniCredit's core markets.

Pekao Open Tournament

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The Pekao Szczecin Open, a part of the ATP Challenger Tour, is one of Poland's most important sporting events and the biggest tennis tournament in the country.
Since 2004, the Pekao Open has hosted 20,000 to 25,000 spectators each year.

The Pekao Szczecin Open gives 32 singles players and 16 doubles teams the opportunity to become eligible for main draw or qualifying draw entry at ATP World Tour tournaments.
While most tournaments on the Challenger Tour feature players with world rankings of 100 to 500, the Pekao Szczecin Open regularly features many players ranked within the top 100.

 

For more information, please visit http://www.pekaoszczecinopen.pl/

 

 

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Torneo ATP Open di Umago

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Zagrebačka banca is proud to be a gold sponsor of one of Croatia's oldest and most prominent ATP tournaments.

 

Since 1990, the tournament has hosted the world's finest tennis players.

 

The tournament is widely celebrated not only as a premier sporting event but also a leading sports tourism destination.

 

For more information, please visit http://www.croatiaopen.hr/eng/

 

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Maratona di Torino

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UniCredit is the main sponsor of the Turin Marathon, one of the world's leading road races.

 

Each year, thousands of runners from 40 countries on five continents participate in the Turin Marathon Gran Pemio La Stampa.

 

For more information, please visit http://www.turinmarathon.it/

 

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