A commitment to increasing people's appreciation of music
UniCredit has always supported music, with a particular focus on its classical forms, because we believe it is vital to the social and economic development of our communities.
Through numerous partnerships with leading international orchestras, we produce projects that bring music to a new and broader public, supporting events that blend classical forms with more recent musical idioms.
We also develop and sponsor projects for musical education and in support of young musicians.
Music is an ancient art form, with the power to unite different cultures. Naturally, as an international group, we prioritize support for this essential mode of artistic expression.
Arena di Verona
As Major Partner, UniCredit has supported the Arena di Verona Foundation since 1994 for the Arena Opera Festival, one of the best-known musical events in the world.
In December 2014, UniCredit and the Cariverona Foundation signed an agreement with the Municipality of Verona to restore the Arena di Verona.
This agreement falls within the "Art Bonus" provisions and entails the disbursement of €14 million over a three-year period (2014 to 2016).
The funds, equally provided by Cariverona and UniCredit, enable the restoration and modernization of this extraordinary site for its preservation and continued use.
The 95th Opera Festival will take place from June 23 to August 27, with UniCredit serving as major partner of the Fondazione Arena di Verona for the 24th consecutive year. Each year, this internationally renowned opera festival stages famous operas for adoring and appreciative audiences.
The 2017 Season presents 48 performances, including the special evenings with Roberto Bolle and Friends (July, 17), the Gala with Placido Domingo (July, 21) and the Gala IX Symphony Beethoven (August, 15).
The premiere on June 23 will bring Giuseppe Verdi's great opera Nabucco to the stage, which will be followed by Aida and Rigoletto. The Festival will also stage Giacomo Puccini's Madama Butterfly and Tosca.
For information on the Arena di Verona and the calendar for its Season, please visit the Arena's website
Foto Ennevi Courtesy of Fondazione Arena di Verona
Bavarian State Opera
For more than 50 years, HVB has cooperated closely with the Bavarian State Opera.
The most prominent example of this strong relationship is UniCredit Festival Night, an event that highlights artists and ensembles drawn from the Bavarian State Opera.
With more than 15,000 attendees every year, UniCredit Festival Night is considered one of the most important summer events in the city of Munich.
Filarmonica della Scala
UniCredit has supported Milan's Filarmonica della Scala orchestra since 2000, becoming its Main Partner in 2003.
Our engagement with the Filarmonica has included sponsoring seasons of musical performances, national and international tours, as well as special projects for younger children.
UniCredit and the Filarmonica are always on the lookout for new and original ways to bring music to a wider public, involve younger generations in the creation and enjoyment of music and increase the general public's appreciation and love of music. This shared goal brings us closer to the communities in which we work.
The Open Filarmonica projects
1. The Filarmonica della Scala Meets the City
Since the 2009/2010 season, the Filarmonica and UniCredit, with the support of the UniCredit Foundation, have promoted a project that allows the public to attend rehearsals for a number of concerts during the season. The proceeds of these evenings are then donated entirely to select nonprofit associations operating in Milan and the surrounding areas.
2. Sound, Music!
Since the 2010-11 season, the Sound, Music! education project has directly engaged children, helping increase their appreciation for classical music. Each year, participating schools in Milan take part in music and movement workshops leading up to a final performance designed for children.
3. MusicEmotion - the Filarmonica della Scala in motion-picture theaters
Since the 2011-12 season, UniCredit and the Filarmonica's MusicEmotion project has screened some of the orchestra's concerts in movie theaters in Italy and abroad.
4. Concert for Milan
Since the 2012-13 season, UniCredit and the Filarmonica have been proud to stage the "Concert for Milan," featuring the Filarmonica live in Piazza Duomo free of charge. With an average audience of 50,000 people, even in rainy weather, this project successfully brings music at its highest levels to a broader audience.
Image: Silvia Lelli
Bank Austria is proud to be a long-term partner of the Musikverein of Vienna, one of the world's most famous concert halls. Recently, this long lasting cooperation was turned into a premium partnership.
As the center of Vienna's thriving musical culture, the Musikverein is the city's premium venue for international touring companies.
The Musikverein was built by the Gesellschaft der Musikfreunde, on a piece of land given by Emperor Franz Joseph, and it was opened on January 6, 1870. A historic organ was installed in it by the Austrian firm Rieger, in 1907.
The Musikverein is famous for its acoustics and is considered to be one of the five finest venues in the world. It is the home to the Wiener Philharmoniker (Vienna Philharmonic).
Every year, the Vienna New Year's Concert is held here.
Bank Austria is a proud supporter of the 2011 and 2012 Summer Night Concerts at Schönbrunn Castle with the world-renowned Wiener Philharmoniker (Vienna Philharmonic).
Furthermore, members of the orchestra are long-term partners, leading the annual Trenta Master Class, which is held in Slovenia and provides professional training to young string musicians mainly from the CEE and SEE regions.
The Wiener Philharmoniker is one of the most famous orchestras in the world.
It can trace its origins to 1842, when Otto Nicolai formed the Philharmonische Akademie, which was an independent institution taking all its decisions by a democratic vote of all its members. These are principles the orchestra still holds today.
Its members are chosen after a long process, because the musicians have to show their capabilities for a minimum of three years' playing for the orchestra of the Orchestra of the Vienna State Opera.
The orchestra's home base is the Musikverein.