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Music

Filarmonica_6nov_GGori-44

A commitment to increasing people's appreciation of music

 

UniCredit has always supported music, with a particular focus on its classical forms, because we believe it is vital to the social and economic development of our communities.

 

Through numerous partnerships with leading international orchestras, we produce projects that bring music to a new and broader public, supporting events that blend classical forms with more recent musical idioms.

 

We also develop and sponsor projects for musical education and in support of young musicians.

 

Music is an ancient art form, with the power to unite different cultures. Naturally, as an international group, we prioritize support for this essential mode of artistic expression.

Contacts

UniCredit Group Cultural Affairs, Donations and GI&CA Business Mgmt

 

e-mail
sponsoculturali@unicredit.eu

Filarmonica della Scala

Milan

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UniCredit has supported Milan's Filarmonica della Scala orchestra since 2000, becoming its Main Partner in 2003.


Our engagement with the Filarmonica has included sponsoring seasons of musical performances, national and international tours, as well as the Open Filarmonica projects.


UniCredit and the Filarmonica share the same goals: we are always on the lookout for new and original ways to bring music to a wider public, involve younger generations in the creation and enjoyment of music, increase the general public's appreciation and love of music and support social projects that contribute to our communities.


One of the ways in which we accomplish this is through the "Open Filarmonica" series of initiatives.


The Open Filarmonica projects


"Prove Aperte" - Since the 2009/2010 season, Filarmonica and UniCredit, with the support of the UniCredit Foundation, have promoted a project that allows the public to attend rehearsals for a number of concerts during the season. The proceeds of these evenings are then donated entirely to selected nonprofit associations operating in Milan. This programme has raised around 1 million euros for various non-profit organisations in the city.


"Sound, Music!" - Since the 2010-11 season, the Sound, Music! education project has directly engaged children, helping to increase their appreciation for classical music. Each year, participating schools in Milan take part in music and movement workshops leading up to a final performance dedicated to children.


The "Concert for Milan in Piazza Duomo" - Since the 2012-13 season, UniCredit and the Filarmonica have been proud to stage the "Concert for Milan", featuring the Filarmonica live in Piazza Duomo free of charge. With an average audience of 50,000 people, this project successfully brings music at its highest level to a broad audience and has become the most popular free classical music event in Italy.


Scholarships for young musicians, winners of the annual announcement by Filarmonica - aimed at improving their musical education.

 

Image: Silvia Lelli

 

Our Strategic Targets
Great music is accessible to everyone, which is what counts
Commitments
#UniCredit4Culture
Wednesday 06 Oct 2021

UniCredit and Filarmonica della Scala continue their partnership with the aim of creating opportunities for people to experience classical music both in and outside concert halls. 

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Arena di Verona

Verona

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Since 1994, UniCredit is the Major Partner of the Verona Arena Opera Festival, one of the best known and most appreciated musical events in the world.

Thanks to this consolidated partnership, in over 25 years, the Group has strongly contributed to giving millions of spectators the opportunity to attend extraordinary opera performances in the wonderful setting of the ancient Roman amphitheater which in recent years has seen an important restoration work financed by UniCredit together with the Cariverona Foundation.

The 99th Arena di Verona Opera Festival 2022 kicks off on the weekend of 17 and 18 June with the two most represented titles in the history of the Festival, Carmen by Bizet and Aida by Verdi, both signed by Franco Zeffirelli. Carmen, opening title, the Maestro's debut among the millenary stones of the amphitheater in 1995, will be presented to the public as no one has ever been able to see it, in an original synthesis.

The production of Aida, created specifically for the Arena just twenty years ago, returns to the Verona stage after many editions as a classic in all respects of the Zeffirelli aesthetic, with its unmistakable golden light and the multicolored precious fabrics that perfume the Egypt imagined by Verdi with a new glow between solemnity and exoticism ..

Marco Armiliato, one of the most beloved masters of the Verona Arena audience, will be the Music Director of the 2022 Festival. Genoese by birth, international by career and vocation, he is standard-bearer of Italian melodrama in the world, from Vienna to Tokyo, from Scala to Metropolitan from New York.

A rich program of 46 evenings is scheduled in an Arena that finally returns to full capacity after 2 years (13,000 spectators per evening): 5 Opera productions, Carmen, Aida, Nabucco, La Traviata and Turandot, 3 special events , Roberto Bolle & Friends, Carmina Burana and Placido Domingo in Verdi opera Night. 100 world-class artists will alternate, including young emerging and acclaimed stars; of these 35 are those who will make their eagerly awaited debut on the stage of the Arena.

What will animate the nights under the stars will be a Festival with a broader and more cosmopolitan breath than ever, an ideal preparation for the path that will lead to the finish line of edition number 100, in the summer of 2023.

More information on the Verona Arena and the calendar of shows are available on the website of the Arena arena.it and on its social channels.

 

 

 

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Musikverein Wien

Wien

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Bank Austria is proud to be a long-term partner of the Musikverein of Vienna, one of the world's most famous concert halls. Recently, this long lasting cooperation was turned into a premium partnership.
As the center of Vienna's thriving musical culture, the Musikverein is the city's premium venue for international touring companies.

 

The Musikverein was built by the Gesellschaft der Musikfreunde, on a piece of land given by Emperor Franz Joseph, and it was opened on January 6, 1870. A historic organ was installed in it by the Austrian firm Rieger, in 1907.
The Musikverein is famous for its acoustics and is considered to be one of the five finest venues in the world. It is the home to the Wiener Philharmoniker (Vienna Philharmonic).

Every year, the Vienna New Year's Concert is held here.

 

 

 

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Bavarian State Opera

Munich

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For more than 50 years, HVB has cooperated closely with the Bavarian State Opera.

The most prominent example of this strong relationship is UniCredit Festival Night, an event that highlights artists and ensembles drawn from the Bavarian State Opera.


With more than 15,000 attendees every year, UniCredit Festival Night is considered one of the most important summer events in the city of Munich.

 

 

 

 

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Updated on 28 March 2019.