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Life is full of ups and downs. We're there for both. Welcome to UniCredit.

Being our brand idea for the past five years, this tagline still expresses our deep empathy for people in their day-to-day challenges and opportunities.

We know that life often takes unexpected twists and turns, while many of us work hard to buy a home, get married, have children, send them to university etc.

That's why we try to offer a 360-degree approach to give people right solutions, support and advice for whatever they go through in life.  


We call it Real-Life Banking, and it lies at the heart of our services, products, marketing and communication.





Real-Life Banking campaign


Slices of life. That's what our Real-life Banking campaign is about.


Its aim is to show relevance to people's lives by turning customer insights into emotional stories, illustrated by authentic photography and real-speech, warm copywriting, inviting people to come speak to us about their needs and wants. 


Here are some examples related to different products all over Europe.


The flexibility of this format allows us to communicate in an emotional way that UniCredit knows your needs and provides you not only with banking products but with tangible 360° life solutions.



Our advertising campaigns

Updated on July 09, 2012.