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Music
A commitment to increasing people's appreciation of music
UniCredit has always supported music, with a particular focus on its classical forms, because we believe it is vital to the social and economic development of our communities.
Through numerous partnerships with leading international orchestras, we produce projects that bring music to a new and broader public, supporting events that blend classical forms with more recent musical idioms.
We also develop and sponsor projects for musical education and in support of young musicians.
Music is an ancient art form, with the power to unite different cultures. Naturally, as an international group, we prioritize support for this essential mode of artistic expression.
San Carlo Theatre Naples
UniCredit becomes the Main Sponsor of the San Carlo Theatre starting from the 22/23 Theatre Season.
Next to Piazza del Plebiscito, symbol of the city of Naples, stands the oldest Italian opera temple in Europe.
The San Carlo Theatre, was built in 1737 at the behest of King Charles III of Bourbon, who strongly wished to give the city a new theatre to represent royal power.
Filarmonica della Scala
UniCredit has been the Main Partner of Filarmonica della Scala since 2003 for concert seasons, national and international tours and special "Open Filarmonica" projects which include:
- "Prove Aperte" - orchestral rehearsals of the season's concerts, the proceeds of which are donated to non-profit associations in Milan.
- "Sound, Music!" - free musical educational project dedicated to primary school children in Milan
- The "Concert for Milan in Piazza Duomo" - Since 2013, UniCredit has supported the most attended free symphonic concert in Italy.
- The "Scholarships" for talented young musicians.
Arena di Verona
Since 1994, UniCredit is the Major Partner of the Verona Arena Opera Festival, one of the most famous musical events in the world.
In over 25 years of partnership, millions of spectators had the opportunity to attend extraordinary opera performances in the wonderful setting of the ancient amphitheater, recently renovated with the support of UniCredit and the Cariverona Foundation.
Musikverein Wien
UniCredit Bank Austria is proud to be a long-term premium partner of the Musikverein of Vienna, one of the world's most famous concert halls. As the center of Vienna's thriving musical culture, the Musikverein is the city's premium venue for international touring companies.
The Musikverein was built by the Gesellschaft der Musikfreunde, on a piece of land given by Emperor Franz Joseph, and it was opened on January 6, 1870. A historic organ was installed in it by the Austrian firm Rieger, in 1907. The Musikverein is famous for its acoustics and is considered to be one of the five finest venues in the world. It is the home to the Wiener Philharmoniker (Vienna Philharmonic).
Every year, the Vienna New Year's Concert is held here.
Bavarian State Opera
For more than 50 years, HVB has cooperated closely with the Bavarian State Opera.
The most prominent example of this strong relationship is UniCredit Festival Night, an event that highlights artists and ensembles drawn from the Bavarian State Opera.
With more than 15,000 attendees every year, UniCredit Festival Night is considered one of the most important summer events in the city of Munich.
Contacts
UniCredit Group Cultural Affairs, Donations and GI&CA Business Mgmt
e-mail: sponsoculturali@unicredit.eu