Share this event on:

  • LinkedIn
  • Google +

Recomend this page

Thank you, we sent your recommendation to the desired recipient.

Sorry, this functionality is not available right now.
Please try with this link. Thank you.

UniCredit & Social Media

file

According to the I-Com study (Institute for Competitiveness) dedicated to the Digital Innovation Finance, starting from 2010-2011 UniCredit ranked as one of the most active Banks on Social channels, thanks to the Facebook and Youtube "UniCredit Champions " official profiles and later on with the Facebook page "UniCredit Italia".
We outlined a communication strategy on social media that aims to achieve three main goals:
 
- Strengthen brand awareness and build a solid reputation through the integration of new channels within the communication strategy;
- Make the customer play a key role especially when talking with the Bank, and deeply understand his needs;
- Promote products in line with the target audience and gather potential customers ad hoc engaging initiatives.

Today at Group level our fanbase is 3 milion based. The reason of such a success lies in our stories which go beyong banking and talk about the way we are close to people with our Unicredit assets in arts, culture, charity and sport.

Our social DNA

We are present with an official profile on each main social network with a specific communication approach, in consistency to all of our stakeholders. Storytelling on our profiles is made of many topics: family, business, culture, our support in the territory , younger generation, products innovation and more. Visit our page, become a fan!

 

 

 

 

Updated on January 20, 2016.