UniCredit & Social Media
According to the I-Com study (Institute for Competitiveness) dedicated to the Digital Innovation Finance, starting from 2010-2011 UniCredit ranked as one of the most active Banks on Social channels, thanks to the Facebook and Youtube "UniCredit Champions " official profiles and later on with the Facebook page "UniCredit Italia".
We outlined a communication strategy on social media that aims to achieve three main goals:
- Strengthen brand awareness and build a solid reputation through the integration of new channels within the communication strategy;
- Make the customer play a key role especially when talking with the Bank, and deeply understand his needs;
- Promote products in line with the target audience and gather potential customers ad hoc engaging initiatives.
Today at Group level our fanbase is 3 milion based. The reason of such a success lies in our stories which go beyong banking and talk about the way we are close to people with our Unicredit assets in arts, culture, charity and sport.
Our social DNA
We are present with an official profile on each main social network with a specific communication approach, in consistency to all of our stakeholders. Storytelling on our profiles is made of many topics: family, business, culture, our support in the territory , younger generation, products innovation and more. Visit our page, become a fan!
Facebook UniCredit ChampionsIt is the channel fully dedicated to the Champions League sponsorship. Activated first in the Italian version UniCredit Champions ,is now a global offcial profile (five lenguage versions), featuring contests, product promotions and engaging users - inviting them to a direct interaction.
Twitter @UniCredit_PRis the official profile which provides institutional information and a timely update of the main news, and it's coordinated by Group Media Relations. Its main goal is to get in touch with press & media journalists, bloggers and influencers.
UniCredit Championsyou can watch all the videos we realized along these years. Youtube is our principal repository where short and long video of different kind are stored (istitutional , products/services, UEFA Champions League, careers and job opportunities) and linked on the other social networks. For a easier fruition channels are organized in playlist and its possibile to subscribe and receive notification about new uploads.
is the best social network to strenghten professional relationships, and it's like an online curriculum through which also UniCredit wants to get in touch with clients, colleagues, professionals and new potential resources. Not only, Linkedin offers an excellent opportunity to improve online reputation by communicating, consistently with our target audience, the brand values, the main initiatives (within the job market and costumers environment) and awards.
UniCredit Social Hubis a platform that allows UniCredit to stay current on all the social content that is published in the official channels of UniCredit: Facebook, Twitter, Linkedin, YouTube, Google+ and Pinterest.