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UniCredit launches its new strategy on art and culture

The bank stops sale of art and implements new initiatives to make its art collection more accessible to all

 

 

UniCredit announces new strategy to leverage and enhance its artistic heritage, particularly in Italy, in line with the overarching commitment to respect and value the Group's roots.

 

After the decision to discontinue the Art4Future project, which previously oversaw the sale of some of the Group's most significant artworks, the bank is now launching new programmes to ensure its collection is fully accessible to all. These include a dedicated digital initiative that will provide virtual access for the wider public to the bank's art collection as well as educational programmes aimed at children in collaboration with the UniCredit Foundation.

 

Furthermore, a touring collection will be curated jointly to support the common priorities around young people and education.

 

Andrea Orcel, CEO of UniCredit, commented: "UniCredit is a pan-European Group with an Italian soul where art and culture are at the heart of this country, and a fundamental part of its history and heritage on which to build our future. That's why UniCredit is halting any further sales and launching new and innovative initiatives to support art and culture, which have a deep social value and are closely intertwined with the social function that I believe a bank needs to have in all its communities. Our aim will be to make our exceptional collection, more widely accessible to the public allowing us to further engage with our communities and support their development and wellbeing."

 

Further information on the bank's new initiatives focused on art and culture will be announced in due course.

 

UniCredit will commit to honouring any remaining financial commitments from the Art4Future project as agreed.

 

 

Milan 28 July 2021                

 

                                            

Enquiries:

mediarelations@unicredit.eu