UniCredit: New corporate website
The corporate website of UniCredit has been restyled and is now on line. While the address remains unchanged - http://unicreditgroup.eu/ - key elements of it have been improved and developed, featuring new graphics, reshaped functionalities and more effective navigation tools.
The site was designed in line with the UniCredit brand positioning as a leading European bank, with the mission to deliver concrete answers to all the group's stakeholders. Separate sections have been created or further developed with the aim to serve the information needs of the media, the financial community - both analysts and investors - clients and other stakeholders. As a corporate website of an international bank, it has the ambition to be informative, updated and user-friendly. .
From this perspective, the goal was reached by:
- improving the navigation, with a new detailed menu and navigation tools in the internal pages
- moving to a new graphics concept, keeping in consideration the User Centered Design that the group experienced with the launch of the business site unicredit.it.
- reshaping the functionalities, starting from our previous experience and maintain the details accuracy.
With the new website, UniCredit wants to underline its commitment in promoting a culture of dialogue with our stakeholders, giving direct access to its social network profiles and allowing users to easily share all the contents directly from the site.
Integration with its followers is one of the key ambitions of the Group in its communication strategy.
Last but not least, UniCredit aims at maintaining and improving the good positions gained in international rankings on corporate websites: in the past five years, unicreditgroup.eu has been the first website in the financial sector of the KWD webranking (former Hallvarsson & Halvarsson), and among the top 10 in the Europe 500 annual survey.
To try and test the new website and go deeper on details, please access the website at www.unicreditgroup.eu.
Milan, 20th April 2012