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UniCredit enters the world of web for mobiles with the new mobile site

UniCredit announces the launch of www.unicreditgroup.mobi, a new institutional site optimised for mobile devices, cellular telephones and PDAs.

The ongoing search for tools and initiatives to improve interaction with its own stakeholders was the reason for the Group to invest in the creation of this platform. The .mobi site - available both in Italian and English - has been designed to allow an ideal user experience on every type of mobile phone and PDA.

Special attention has been devoted to the development of a light interface and a clean design, as well as a surfing structure and information architecture that give simple and fast access to content specifically created for use by mobile devices.

The site includes 5 sections related to the most relevant institutional contents:
Press room
UniCredit share
Investor highlights
UniCredit at a glance
Contacts

The site was created in cooperation with E-TREE. Data on the UniCredit share are provided in real time by Borsa Italiana.

The choice of launching a mobile user-friendly site is a is a sign of the constant evolution of the UniCredit communication and its search for a permanent interaction with the public which reflects - also in the online communication - the role that the Group has taken up in the European and global scene.






Enquiries:

Media Relations:
+39 02 88628236; e-mail: MediaRelations@unicreditgroup.eu