Skip to:
  1. Home
  2. Press & Media
  3. News
  4. 2014
  5. #WeAreTowerParade: 50.000 Euro for Charity, Thankyou!
Share this event on:
  • LinkedIn

Recomend this page

Thank you, we sent your recommendation to the desired recipient.

Sorry, this functionality is not available right now.
Please try with this link. Thank you.


Recipient (e-mail address):

#WeAreTowerParade: 50.000 Euro for Charity, Thankyou!

#WeAreTowerParade: 50.000 Euro for Charity, Thankyou!

Thank you to all of you who had voted: with 60.000 votes we have been able to donate, thanks to UniCredit Foundation, 50.000 euro to the 7 selected non-profit organizations active in all Italy for the young.


From June 5 to 30, Milan experienced a peaceful invasion of sorts - with the arrival of #wearetoweroarade, an event in which 31 scale models of the UniCredit Tower, Italy's tallest building, have been placed in prominent locations throughout the city.


Thanks to everyone who got involved and voted their favorite towers to help the no-profit organizations selected for this project.


With UniCredit Foundation we gave 50.000 euro to the 7 non-profit organizations that help, in all Italy, young people find jobs throughout Italy.


With #wearetowerparade, we at UniCredit confirm our support and solidarity for the communities where we work. We believe that creativity connects the past to the future and serves a vital role in signaling important new trends and innovations.



From June 5 to 10, 2014: exhibition in piazza Gae Aulenti

From June 12 to 30, 2014: parade from piazza Gae Aulenti to piazza Cordusio