The first meetings on financial education were held in 10 branches of the UniCredit Group on 23 and 25 June 2009, as part of the "Noi & UniCredit" project launched by Corporate Sustainability, in collaboration with the Retail Customer Satisfaction Italy, after having signed a Framework Agreement with 12 Consumers Associations (AACC).
This educational initiative aims to support customers in their choices regarding products and services provided by the banking sector.
Three themes were examined during these initial meetings:
- Family Budget: how to manage it and avoid over-indebtedness
- Internet and electronic payments: how to operate safely
- Credit and ATM cards: for a correct and safe use
The meetings were held by experts from the AACC with the active cooperation of bank managers in Group branches where AACC provides information services.
The project brought together around 300 people and involved 5 UniCredit Banco di Sicilia branches (Catania Corso Sicilia A, Castelvetrano, Atenea Agrigento, Palermo Viale Strasbourg C, Messina Garibaldi A) and 5 UniCredit Banca di Roma branches (Lecce Foscarini, Anzio Piazza Pia, Foggia Giordano, Vecchietti Florence, Rome, Cola di Rienzo).
Great interest and satisfaction was demonstrated by customers and branch managers who welcomed the initiative.
"The UniCredit Group has opened a new road to meet consumer needs. We truly believe in this project. Our goal is to build a relationship based on mutual trust", says Antonio Pellegrino, branch manager in Agrigento / Atenea del Banco di Sicilia. Massimo Macchitella, marketing manager of UniCredit Banca di Roma believes that "the collaboration between UniCredit and Consumer Associations is crucial, particularly when organizing training sessions for customers because they are part of the mission of corporate responsibility of the Bank."