The awards ceremony for Italy's 28 Top Employer companies took place yesterday at the Palazzo delle Stelline in Milan. UniCredit Group was named as being one of the best companies to work for.
The identification of the top companies is the result of research carried out by CRF (Corporate Research Foundation), an international company which has been studying and analysing employer branding since 1991.
The research methodology involved key journalists in the economic and financial sector who interviewed managers and employees in leading companies, in order to collect objective data and specific details on each organisation. The aim was to present as true a portrayal as possible of the leading business organisations in Italy.
For UniCredit, Enzo Riboni of the Corriere della Sera interviewed Monica Poggio, Head of Corporate Culture, and reported on the direct experiences of certain colleagues such as Maja Arsic, employed at UniManagement training Group Executives, and Mauro Costantino, Strategic Marketing Manager at UniCredit Private Banking.
Each company was assessed according to 5 criteria: corporate culture, working conditions, skills development, social commitment and investment in innovation.
Amongst the 28 Top Employer companies in Italy, UniCredit ranked in the top five for "corporate culture", markedly setting itself apart for its international outlook, quality of communication, meritocracy, empowerment and autonomy.
Other factors also contributed to our Group receiving an award such as company benefits, development programmes for talented young people, diversity management projects and courses to invest in employees.
Since 2008 UniCredit has been investing in the Employer Branding project which - in addition to making the Group more visible to universities - aims to improve how it listens to new graduates, seeking to segment and respond better to young people's expectations in the different countries in which the Group operates.
It is further recognition of UniCredit Group's willingness to invest in its employees, valuing their skills and diversity, synonymous with enrichment and sustainable growth.
Attached is the full profile on UniCredit published in the book "Top Employers Italy 2009" (available only in Italian).
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