The football world motivates its fans
Also back this year is "A Goal for Research", an initiative that has been promoted by Lega Calcio (the Italian Football League) and mobile phone operator TIM in support of the AIRC for over ten years.
Players from the top two divisions of the Italian football league will once again act as spokesmen for the AIRC, urging their fans to support cancer research by simply sending an SMS, costing two euros, to the number 4 85 45 , and launching appeals across al the sports media.
The 2008 initiative will be leaded by three Italian football stars: Alessandro Del Piero, Gennaro Gattuso and Javier Zanetti.
AIRC - A goal for research
