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UniCredit supporting IRF Radio City Milano festival 2016

  • 08

  • 10

April 2016
Milan Italy

UniCredit is pleased to support Europe's largest public on air radio festival as the International Radio Festival is moving from Zurich to join Radio City Milano; IRF Radio City Milano festival will broadcast programs in and around the UniCredit Pavilion from April 8 to 10

After the successful launch of Radio City Milano last year, which involved 15,000 people, 300 hours of live on air broadcasts and 70 radio stations, the addition of the IRF will expand this year's event to millions of listeners around the globe.

The UniCredit Pavilion will be the festival's main venue, hosting its most prominent international broadcasts, meetings, guests and events.

Leading national and international radio stations will showcase a series of initiatives, including workshops for children at the UniCredit Tower Tree House and on air events related to the Radios of Mental Health at Tower Hall.

Three Kids Radio workshops will involve children aged 6 to 12 in the creation of a live radio broadcast. It will be held at the Tree House on Sunday April 10, from 11:00 a.m. to 12:30 p.m., 2:00 p.m. to 3:30 p.m. and 4:00 p.m. to 5:30 p.m.

You can reserve space for children to participate in these workshops by emailing

The Radios of Mental Health  will be based at Tower Hall on Saturday April 9. In 2015, this initiative provided a positive experience for 20 Italian radios stations to host a day of on air live events, workshops and discussions in which affected people and experts had the opportunity to speak openly about delicate issues.

In addition to live broadcasts on radio stations in Italy and around the world, the programs and performances of IRF Radio City Milano will be available on the digital channels of Radio City Milano and the International City Festival, which include Mixcloud, Flickr, YouTube, Facebook, Twitter and Instagram.

For more information, please visit and