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Clean Up the World

  • 24

  • 26

September 2010
Italy  
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This September 24 -26, the Clean Up the World initiative, supported by the environmental group Legambiente, will work to make cities more clean and livable.The three-day project restores contaminated and littered areas, and promotes efficient waste management. Moreover, it achieves results by involving the vital commitment of citizens and institutions.

 

We have been a proud sponsor of Clean Up the World since 2001, as we believe it aligns with UniCredit Group's dedication to sustainability and to safeguarding the environment.This year in Italy, the initiative's environmental promotion will incorporate Legambiente's "Stop Plastic Bags." This new project aims to drastically reduce the use of plastic sacks, which, together with plastic bottles, form 80 percent of permanent sea waste.This causes global pollution phenomena such as the Pacific Trash Vortex, a plastic island of waste recently spotlighted by British adventurer David de Rothschild aboard his 20-square meter ship made of plastic bottles, the Plastiki. Legambiente's campaign advances an approach to the recycling and reuse of plastic bags - and plastic more generally - that will lead to less waste at dumps and incinerators, which are main contributors of CO2.

 

Last year's sixteenth edition of Clean Up the World was a big success due to the participation of 1,700 towns, 4,500 local venues and more than 700,000 citizens, and to the support of various Italian companies. Significant volunteer efforts occurred in the region of Abruzzo, in Tempera and L'Aquila, which was heavily struck last year by an earthquake. Since then, teams have worked to clean along the Vera River and to carry out urban restoration projects.

 

Clean Up the World is an opportunity, through recycling and waste collection, to help the environment and the local economy. But the work undertaken by the initiative should not end after its three days of activities. That is why we ask individuals to commit to tomorrow by reducing their waste and adopting an eco-sustainable lifestyle.

 

For more info:

www.puliamoilmondo.it/2010/