UniCredit Group and Teatro alla Scala
For the next five years, UniCredit Group will travel with La Scala to major European and world capitals.
Already serving as the main partner of the Filarmonica della Scala, the Group will hereon function in the same role for Teatro alla Scala, sponsoring opera and ballet tours abroad.
"This is an opportunity to increase our visibility in countries of strategic interest", said Alessandro Profumo, CEO of UniCredit Group."The association of our brand with La Scala, a world-famous and prestigious cultural institution, offers a great way for us to enhance and encourage the growth of a successful and sustainable business. At UniCredit Group, we foster open dialogue with the communities in which we operate in order to better promote and preserve their cultural, economic and social heritage."
Support of music in all its forms is one of the cornerstones of UniCredit Group's commitment to culture, a commitment that has deep roots in each of the banks that make up our network. Music is a central part of the cultural landscapes in all of the countries in which the Group is present. Through great orchestras, the company promotes the dissemination of important music among the public at large, including the influences of 20th-century idioms, such as pop, jazz, rock and movie soundtracks. The Group also strongly supports young musicians across Europe through scholarships and awards aimed at particular disciplines.
In Italy, in addition to the Filarmonica and Teatro alla Scala, UniCredit Group promotes the Filarmonica '900 of the Teatro Regio of Turin and the Arena of Verona. The Group has supported the concerts of the Filarmonica della Scala throughout Europe, as conducted by Daniele Gatti, Riccardo Chailly and Myung-Whun Chung; in Japan with the UniCredit Asian Tour; and in the United States and Canada, as conducted by Riccardo Chailly.
Several programs are in place to promote young musicians. These include a training course in Trenta, Slovenia, and the Jugend Kulturell Competition in Germany.
Both in visual arts and in music, young talent is supported through scholarships, awards, residencies and special commissions in connection with international events, including biennial shows and arts programs. Special attention is paid to Eastern Europe in this respect.
In Germany, in addition to the important festivals in Bayreuth and Munich, HVB promotes such regional events as the Festspiele in Rheingau, Passau and Würzburg, as well as the Richard Strauss Festival. HVB's continental spirit also embraces various other events, including its annual European concert featuring the European Youth Orchestra, the Opera Competition, an international competition for opera singing, the training of young students at the Opera Academy of Gut Immling and, for more than 25 years now, the Jugend Kulturell program.
Bank Austria has made a long-standing commitment to youth and the arts in its country, which is reflected in its 35-year long partnership with Jeunesse, an Austrian institution and a major promoter of concerts aimed at young audiences. In 2006, Bank Austria launched the "Artist of the Year" award, which seeks to support promising, young musicians and composers in Austria. Together with the Vienna Philharmonic Orchestra, Bank Austria has launched an advanced course for talented young violinists in Trenta, Slovenia, which has become an established training center for elite performers from the world's best orchestras. Some of its graduates have become members of the Vienna State Opera Orchestra of the Vienna Philharmonic Orchestra.
(picture : Daniel Barenboim, Filarmonica Proscenio. Photo Silvia Lelli)
Teatro alla Scala www.teatroallascala.org
Filarmonica della Scala www.filarmonica.it