Creativity, Innovation, Design: Strategies and Policies between Turin and Milan
The synthesis between Milan (MIlano) and Turin (TOrino) took the shape of a myth (MITO), since the times in which it was thought to realize it by linking two cities:a "company town" (Turin) with an "industrial city" (Milan).
A link based on steel that has been weak.
Today, revive this relationship, moving from words such as design, innovation,
creativity, may seem a further artifice.
Research and urban transformations, however, reveal that what failed to Fordism can succeed in post-Fordism, where on competes for areas productive in a global scenario.
What happens on the Turin-Milan line, in the field of design, reveals the changes that have invested industry.
In Turin, the car industry has evolved up until the spectacular celebrations of FIAT 500; in Milan, the mobile district show itself through an exhibition became an international 'must'.
The elements that joint the two cities are now higher than divisions. Without hypothesize the formation of a creative class, the on going transformation
produces new forms of work, requiring to think about an increasingly important sector in our cities.
The conference organized by Torino Internazionale, with the support of the Territorial Committee UniCredit Torino-Canavese, goes to the heart of these issues, comparing designers, entrepreneurs, researchers, politicians, journalists, actors in a new scene where relations are most important than definitions.
The conference was opened by the speech of Giuseppe Berta - International Turin concerning "Andrea Pininfarina. The profile of a protagonist".
After that, the presentations: "Innovation, design and management. Strategies and politics for Piemonte" by Roberto Verganti - Milan Politecnico/Harvard Business School; "Design and creativity on Torino-Milano axis" by Aldo Bonomi - A.A.ster Consortium; "Shape of a technological platform for design and creativity" by Andrea Granelli - Kanso.
Then there was the round table, coordinated by Aldo Bonomi - A.A.ster Consortium with the participation of: Andrea Bairati - Piemontone region/Turin 2008 World Design Capital; Giulio Ballio - Milan Politecnico; Luisa Bocchietto - ADI; Franco Caimi - Patents Caimi; Nevio Di Giusto - Fiat Research Center; Giulio Jacchetti - Designer; Licia Mattioli - Marchisio Enterprise; Francesco Profumo - Turin Politecnico; Marco Rainò - Turn; Davide Rampello - Milan Triennale.