Great success for October Art Days!
Art has never been so enjoyable. From Bolzano to Messina and back, in Italy and elsewhere in Europe special days have been planned so people can got closer to contemporaneity or rediscovered important museums, a number of which are part of the UniCredit network.
From the very first edition the UniCredit Group has been a partner of AMACI - the Association of Contemporary Italian Art Museums and has been the promoter of the Fourth Contemporary Day: 4th October 2008. The event opened the doors to 24 museums and 800 art centres in Italy. The coming together of UniCredit and AMACI - a not for profit association founded in 2003 and now counting 24 of the most important contemporary art museums in Italy, including many direct partner of the UniCredit Group - has contributed to further strengthening the reciprocal networks in one huge system with a common goal: spread research and the output of contemporary art.
The UniCredit Art Day rose out of the partnership with AMACI first in Italy and then from the third edition spread out on a European scale. On 18th October the Art Day offered to the 180,000 UniCredit employees free entry to a network of museums and exhibition areas of which 28 are in Italy.
The Dream Team volunteers have been more than happy to help at the various art centres and, as in previous editions, guided tours and training have been offered in the wake of the importance of this art experience.
One of the objectives UniCredit has firmly set itself is bringing people together to create a sharing through art seen as an experience of personal enrichment. Contemporary art offers an extraordinary repertoire of experience to be explored, experimented with, to be learned about. Giving people free access to museums and art centres - the large workshops of the production and spread of the culture of our time - means involving an ever increasing public, helping make new ideas wider known, furthering the spread of the languages of our time which represent the present in which we live.
(picture : Paola Pivi One cup of cappuccino, then I go, 2007, performance presso Kunsthalle Basel
Credits: Hugo Glendinning)
For further information about AMACI projects: