Fotografis, collection reloaded
Collecting for UniCredit means first and foremost valorizing and sharing its artistic wealth, as an expression of its identity, with communities in the 23 countries where it has operations.
Such wealth, encompassing art history from findings in Mesopotamia to most recent contemporary items, includes more than 60.000 works and is closely focused on international photography.
A very significant set of photos is owned by Bank Austria, a member of the UniCredit Group, with earliest acquisitions dating back to 1976.
A show organized at the Bank Austria Kunstforum in Vienna from September 11 through October 29 will present a set of 250 works by outstanding international authors, which will then be granted on long-term loan for public viewing to the Salzburger Museum of Modern Art, one of the main European centres for historical and contemporary photography.
Fotografis - this is the name of the show - is meant to celebrate an art that is very close to our time, with works that boast a high historical value, reference points for critics to think about the history of photography and its trends and developments.
Authors on display include, William Henry Fox-Talbot, the inventor of photography; Francis Frith and Maxime du Camp with their travel pictures; Eadweard Muybridge and "Chromophotography"; J ulia Margaret Cameron, Edward Steichen, and Heinrich Kühn, representing the trend of "Pictorialism"; Paul Strand and Edward Weston, members of "Straight Photography" in the 1920s; Man Ray, Alexander Rodchenko, Raoul Hausmann, and Láslo Moholy-Nagy representing the innovative and revolutionary approach of the Historical Avant-gardes between Dadaism and Constructivism; as well as Valie Export and Arnulf Rainer, contemporary artists that close the profile of the set on display.
The loan of this important wealth to a public institution like the Salzburg museum falls within the action philosophy of the UniCredit Group, shared by all its member banks.
Ever since the launch of its project on contemporary languages - UniCredit & Art - UniCredit has been supporting the world of art and culture , establishing long-term partnerships with local institutions and entities, also consolidated through a busy scheme of loans.Its many partnerships with museums include the Castle of Rivoli - Museum of contemporary art, the MART - Museum of modern and contemporary art of Trento and Rovereto, the MAMbo - Museum of Modern Art of Bologna, with which a shared three-year programme has been launched focusing on works by young emerging artists to be included in the permanent collection, and the Maison Européenne de la Photographie, established through the Group's participation to the 2007 edition of Paris Photo, where UniCredit represented Italy, a country of honour, with the exhibition of a selection of about 50 works from its collection on Italian photography, including works from the 1950s to the present day.
Museum der Moderne Salzburg Mönchsberg www.museumdermoderne.at