Bologna: The art of making art books" with Artelibro"
For us, being Partners means building projects in collaboration with our interlocutors, offering our organisational knowledge as well as the network of a great pan-European group in order to put together cultural investments that may go on to provide the driving force of social and economic development across the territories in which we are present.
As Partners, together with UniCredit Bank, our retail division (based in Bologna), we have always believed in the festival project, in the special role it plays on the international scene, right from its first appearance.
Over the course of the various annual editions, Artelibro,with its rich and varied cultural mix, has come to the fore as a hub of production, as well as the sharing and spreading of new thinking, supported by its excellent representatives in a range of different fields (the art publishers and artists themselves first and foremost, as well as critics, journalists, economists...) yet aimed at a far wider public, which last year responded with levels of participation at the event which touched on 40.000 presences.
Palazzo Magnani, which houses the UniCredit Bank, is a 16th-century buildingfound in the "seat of thought" of Bologna: via Zamboni, home to the city's University. It will open to the public the hall of honour frescoed by the young Carracci brothers with the Stories of Romulus and Remus in order to host a series of discussions involving prestigious exponents from the world of culture, on a range of unusual themes.
As members of the research panel forArtelibro, we will share the interesting themes of our work: culture and creativity as a resource for development, the promotion of modern artistic languages and their exponents - especially young talents, the importance of difference, and the potential of museums as training workshops.
The discussion programme starts off on 26th September with a round table on an unusual theme: "Unprecedented art: a possible meeting between outsider art and contemporary art", in which artists, psychiatrists, critics and business leaders will meet face to face to weigh up the supposed differences between these art classifications, social marginalisation, the 'normal' art system, and the economy.
The same event will also present an important preview:the "White Book of Creativity", a research project commissioned by Mibac into the "creative" sectors of production in our country, also in preparation for the Year of Creativity and Innovation, proposed by the European Commission for 2009. The greatest Economists of Culture will be discussing the Italian situation and the prospects of the cultural sector, the innovative force behind a sustainable economy. The project will be presented together with Unindustria, at UniCredit's side for the second year running in the proposal of discussions on issues that bring together Art and Economics.
The cultural study days continue on 27th September with a Round Table in Palazzo Re Enzo: "The Global Proliferation of Art: opportunity or restriction for publishers and their readers?", which will host some of the greatest exponents in the publishing field including gallery curators and international project directors, reflecting on the effectiveness of the staging of cultural events on an international level, especially with regard to the contemporary arts. Palazzo Magnani will also be the venue for "Prospettive Zeri", the Fondazione's annual study event named after the great art critic Federico Zeri, which is based in Bologna and which was founded with our support.
And on Sunday 28th September, the city's main square - between the monumental facades of the Palazzo di Re Enzo and those of the Cathedral of St. Petronius - will provide the backdrop to the happening entitled Arte in Piazza - Nuovi Orizzonti. Again, for this edition we have brought together the three education departments of our partner galleries: Rivoli Castle, the MART and the MAMbo, joined this year by the Arnaldo Pomodoro Foundation. Aimed at members of the public of all ages, we will embark on a group celebration of colour and painting. The Piazza will be dressed up for the event with a great new skyline, formed thanks to the warmth and the spontaneous creativity of all those who wish to take part in an Art Experience. Confident that we will go beyond the 3.500 people who took part in the first edition. We will be waiting for you to come and let your imagination run wild!
The programme of UniCredit & Art in Bologna for ArteLibro is attached