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Art Talks: launch of the campaign to highlight the UniCredit Group?s commitment to arts and culture

  • 14

June 2007
Milan  
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A new European Bank speaking a new common trans-European language which, through the spread of art and music, brings together people, ideas and cultures.

Hence UniCredit takes a hands-on approach to an original aspect of its mission: to be a driving force, in all countries, for the development of artists, helping them to build their future. "Art talks", the leit motif associated with the new campaign created by Ogilvy & Mather, underlines the Group's decision to focus on the common language of the various artistic expressions.

To deliver our message we have organised a multi-subject campaign scheduled to run from June in specialist Italian and international newspapers. The campaign will highlight the Group's commitment to promoting new talents, to further enrich our extensive art collection, consisting of works from the various countries in which Group Banks are present (Germany, Austria, Poland, Turkey, Italy, etc.).

The UniCredit Group's activities in support of arts and culture are many and varied. We mention our collaboration with Europe's leading emerging artists, the creation of UniCredit's contemporary art collection - the most updated addition to its considerable historical legacy - partnerships with Italy's major contemporary art museums (Castello Di Rivoli, MART, MAMbo), scholarships for young artists, editorial projects and support to the La Scala Philharmonica and Turin's 19th century Philharmonica and other important musical institutions.

We are committed to cultivating tomorrow's talents.