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All systems go for new UniCredit Banca d'Impresa advertising campaign

  • 25

October 2007

From company communication to product campaign. The concept of the new campaign is particularly strong and is designed to make the company more competitive:

Introducing InvoiceComm: lifting the weight of invoicing from your shoulders.

InvoiceComm is a new electronic document and receipt management service. The campaign makes a point of emphasising the benefits and capabilities that existing and future customers will be able to enjoy via electronic banking services, in particular those linked to the exchange of electronic invoices and documents.

UniCredit Banca d'Impresa provides a web-based service to companies and their commercial partners wishing to simplify and streamline the reciprocal exchange of invoices, enabling them to circulate documents among all relevant parties in compliance with regulations in force.

Once again, UniCredit Banca d'Impresa has worked together with Ogilvy & Mather to create this advertising campaign.

The media campaign will be mounted in the press and online. The press campaign will involve ads in the main Italian financial daily newspapers; there will also be ads, with additional information supplied, in the primary international financial periodicals and other specialist publications. As regards the internet, there will be presence on the main news portals as well as sites aimed at the business world. The campaign will also feature on Google's "Search Marketing" website.