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Social Responsability and Territory - a comparison between experiences

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November 2007
Congress Center of Fieramilano - Rho-Pero (MI)  

The project "Network territories, network social responsibility", promoted by Pedemontana Lombarda UniCredit Local Committee with the scientific cooperation of Eni Enrico Mattei Foundation and of Management Engineering Department of Milan Politecnico, was the topic of the conference has been held at Scorpio room Fiera in Fiera Milan.

The conference was a dialogue moment on how the enterprises want to adopt management and communication tools to generate value not only from an economic and financial point of view but also from a social and environmental point of view, they have to be supported in adopting of social responsibility courses.

If social responsibility becomes a way through which different actors, that have in common a local identity, can dialogue, it is necessary that these responsibility courses are generated by the territory itself, encouraged by local stakeholders that can act as link, so to involving more and more actors both individual and collective.

If the territory becomes the process centre of social responsibility, all social actors will have a defined role, playing it differently depending on different territorial cases.


The introductory remarks were delivered by: Claudio Artusi - Chief Executive Officer of Fiera Milano SpA; Marco Citterio - Chairman of Pedemontana Lombarda UniCredit Local Committees and Chief Manager of Brescia Fiera.

Then, there was a round table, during which these reports were presented: "Credit and territory" of Dario Accetta - Head of Business Lombardia Region UniCredit Banca d'Impresa; "Network territories, Pedemontana Lombarda UniCredit Local Committee experience" of Annalisa Citterio - Head of the project; "No profit organization, social cohesion and territory" of Marco Lucchini - General Manager of Banco Alimentare Onlus Foundation; "EMAS Project, Livenza fornitures district" of Vigilio Piccoletto - Industrial Union Pordenone Provence, Environment and Safety Area; "Enterprises and social responsibility" of Giuseppe Tripoli - General Segretary of Unioncamere.

The conference was closed by Aldo Bonomi - Director A.A.ster Consortium