AIRC - Shopping for Research Week
When the purchases help research
Established in 1977, over the years this initiative has taken place concurrently with European Cancer Research Week.
Nowadays it is one of the initiatives related to Cancer Research Day.
The supermarkets and department stores that take part in this 31° edition, are about 12.000.
They have a dual goal: raise money for research and, together, inform and involve their customers, distributing free of charge a special publication that highlights the strides that have been made by research and which provides plenty of news on tumour prevention and lifestyle choices that could help protect us from harm.