All the Invisible Children - Small Enough to Be Invisible
Millions of children and adolescents are deprived of their rights by exploitation and wars. Three hundred million children worldwide suffer from hunger. Over 100 million have never been in a classroom.
The film "All the Invisible Children", which is dedicated to all of these children, opens in Italian cinemas on 3 March after the premiere on 28 February in Rome to be attended by Italy's President, Carlo Azeglio Ciampi.
The UniCredit Group has chosen to contribute to this project since it is consistent with its business practices, which are aimed at combining profitability with sensitivity and responsibility towards all social environments where it operates. The activities of Unidea, the non-profit foundation created by the UniCredit Group, should be seen in this context as a concrete instrument for operating effectively in the sector of social solidarity and development co-operation.
"All the Invisible Children" covers the topic of child-related hardships in the same multi-cultural perspective that UniCredit Group applies in its economic activities, which are aimed at making the most of the specific characteristics of the individual regional communities in which it operates.
"All the Invisible Children" was conceived on the basis of an idea of producer Chiara Tilesi who, in 2002, together with Stefano Veneruso (her production partner at MK Film Productions ) believed in the possibility of producing this film.
The film consists of seven episodes directed by eight leading directors (Medhi Charef, Emir Kusturica, Spike Lee, Katia Lund, Jordan Scott and Ridley Scott, Stefano Veneruso and John Woo) who have each given their name and immense creative talent to the "invisible children."
The film is made with the co-production of Rai Cinema and with the Italian distributor 01 Distribution.
The film gives a voice to children allowing them to become visible and communicate feelings and stories first hand. All the episodes select problematic approaches to the topics addressed, and even in the most difficult situations, the children's strong ability to persevere and maintain hope surfaces, as does their ability to create and build their future, provided that the adult world decides to acknowledge them and help them.
The song "Teach Me Again," which accompanies the film, was written and produced by Elisa and performed by Tina Turner and Elisa. It will be released by Caterina Caselli under the Sugar label.
The film aims to serve as an occasion to give life to a specific project for children and for the fight against infant malnutrition in Africa.
All the Invisible Children is also a fund set up by the Italian Development Cooperation Ministry of Foreign Affairs for initiatives dedicated to children's projects of the United Nations, WFP (World Food Programme) and UNICEF (United Nations Children's Fund) which will receive proceeds from the film and related initiatives (exhibitions, videos, CDs).
Thanks also to the support of UniCredit Group, the film's sponsor, the first funds will be used by two UN agencies for a joint project to fight infant malnutrition in Niger, a country devastated by recurring droughts and with one of the highest rates of infant mortality in the world.
You too can support the "All the Invisible Children" fund:
Make a deposit to current account IT/58/O/02008/01600/000040904090 - at the branches of UniCredit Banca.
If you are a customer of UniCredit Banca, you can also make your donation through the Internet Bank.
UniCredit Group is among the companies listed on the Dow Jones Sustainability Group Index, the global index provided by the American company Dow Jones and the Swiss company SAM (Sustainability Asset Management), which measures the level of companies' social responsibility.
FTSE4Good, the European index reserved exclusively for "environmentally and socially correct" companies, launched by the Financial Times and the London Stock Exchange, also judges UniCredit Group to be one such company and lists it on both the European and the global indices.
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