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Unicredit Group Airports Campaign has been launched

  • 01

July 2006

The campaign, targeted to businessmen, establishes the Unicredit Group as the largest banking network and the most reliable partner in the countries of Central and Eastern Europe.


This campaign, displayed in airports and targeted to businessmen, takes its language from airports signs.


Businessmen and frequent flyers will therefore become acquainted with the campaign in the very moment they are finding their way to another town and country.


The message sounds practical and objective: it shows the way to a substantial service, like taxi, train, arrivals, departures or coffee shops, suggesting the right way and place to do business: UniCredit Group. Building up on this creative choice, we have emphasized our International presence/dimension.